AI to enhance your digital marketing efforts: 1) Predict customer behavior using propensity modeling and predictive analytics A propensity model is a statistical scorecard created to identify prospects who are more likely to respond to your offer . It correlates customer characteristics with expected behavior. For AdWords professionals, it 's important to use Google's DoubleClick Bid Manager . With this manager, you define your target audience and campaign goals, and the tool automatically recommends strategies to reach your desired goals. In addition, predictive analytics allows marketers to extract information from their data and use it to predict buying trends and user behavior patterns.
Adobe's predictive whatsapp database analytics tools help you analyze large amounts of data and uncover the most influential insights. The procedure described here works. Goal identification and data extraction: This step involves identifying business goals and analyzing available source data to determine patterns that match your needs. Then extract the data and build a model. Model Creation and Validation: This step uses data mining to refine and select the final model. Models are validated against set goals. Applying Results and Managing Models: The final step is to apply the results of the model to business decisions and constantly improve the model for better results. Predictive Analytics Methodology JohnBates copy e1448392713349750x491 sauce 2) Use AMP and get faster load times In
October 2015, Google announced AMP webpages , a lightweight version of traditional webpages . This is intended to significantly improve mobile web performance, including reducing page load times and improving user experience. Amp page sauce With the help of RankBrain, Google is getting better and better at knowing what's best for its users. AMP content automatically appears in prioritized placement areas such as news carousels. Having an AMP page means you are more likely to rank in the top three search results on Google. You can easily create an AMP page by following the steps provided here .