Make users feel like saving money In fact, the vast majority of users are not rational consumers. Because of human nature, most of our thinking methods are occupied by system 1 (unconscious and fast, no brainpower). There are many incentives for consumers to lose their rationality, such as: Taking advantage, missing out, fear, curiosity, indebtedness, executive email list vanity, rebellion, etc. Of these, cheap and miss are the most commonly used in design. (1) Direct | Tell how much money you saved through discount labels, comparisons, and simple and rude How executive email list to design a conversion page? Focus on 2 aspects! Cheap is not really cheap, but makes consumers feel that they have taken a small advantage. Compared with the group group special label, the impact on the user will be stronger if you directly save how much the user can save. (2)
Indirect | Create a feeling that if you miss it, you will lose, and you will lose it This is called loss aversion in psychology, which refers to people habitually executive email list turning a blind eye to what they already have, and only when they lose or are about to lose will they have a double sense of cherishment. Corresponding to gains and losses, from the perspective of people's psychological sensitivity, people are more sensitive to losses than gains, which is why executive email list during the Double Eleven period, major merchants all said: "The lowest price of the year, if you don't buy it, it will go up. Price, if you don’t buy it, you will lose, and you will lose everything…”, but this kind of slogan just feels like a real “big loss” to people, but even if you buy it, you may not actually earn it.
Therefore, we can also use this principle and skill appropriately on the specific interface to increase the sense of urgency and scarcity elements, and executive email list create a feeling that if you miss it, you will lose money, so that users can press the "conversion button" decisively when hesitating! How to design a conversion page? Focus on 2 aspects! In the picture above, VUE and Maimai both use the method of "limited time" to increase users' desire to buy due to scarcity and urgency, while s the method of "only 1 piece left" and "the lowest price in one year's executive email list history". Create a sense of urgency. 2. Strengthen product selling points to dispel users' doubts You can see that the display images of items on major e-commerce companies have evolved from the original static images to dynamic images and videos.