How organizations structure themselves to accelerate value creation How agility is applied to increase the effectiveness and efficiency of marketing teams What to expect when embracing agile marketing at scale across a large and diverse team The impact agile marketing can have on both business impact and team performance After lunch, marketing technologist extraordinaire Rohit Prabhakar, head of digital marketing and technology at McKesson , will present on Setting the Right Conditions for Martech Success .
To ensure successful martech implementations, champions should focus on stakeholder engagement and change management. Rohit will share several case studies that will help you define your own conditions for martech success. Justin Dunham, Director of Digital Acquisitions jewelry retouching service and Marketing Operations at Urban Airship , will follow with a presentation on Human Factors in Marketing Operations and Technology . It will focus on the human factors that marketing technologists should consider and show how taking them into
account can dramatically improve results: Principles of process design that people actually adhere to Principles for better collaboration and how to best implement them How to Prioritize UX and Other Human Factors When Choosing Martech Solutions Human factors in project management, reporting and budgeting In the next block of two TED-style talks, Roland Smart, vice president of marketing at Oracle and author of The